Facebook for business

May 4, 2013 in Facebook for Business

Are you using Facebook for business? While many small businesses are entering into the fray, they are using it in a very ‘traditional’ or ‘push’ marketing way. They understand that Twitter has potential for them to connect with their customers, but they aren’t quite sure how to use it and how they can benefit from it. As a result, many fall off the map and end up wasting time and resources with little to no benefit. Rather than rushing into using Facebook without knowing exactly why, your business should consider a more strategic approach.

Coming up with a strategic approach to using Facebook will compliment all other marketing efforts and provide customers with a valuable online resource. The best news? It’s free! All Facebook marketing requires is patience and consistency. Here are ten tips for how to successfully use Facebook for your business.

1. Identify your audience: Do you know who your customer is? Take time to identify your target customer and research their shopping habits. Audit how they use Facebook, the type of content they ‘like’ and read, how active they engage online. Once you create your ideal consumer persona you can begin to create a marketing strategy.

2. Create your business page: Make sure that when you create your Facebook page that it adequately reflects the look and feel of your website. Also, identify keywords that describe your business and see what type of keywords your competitors are using to describe their business. Your Facebook profile should include those keywords so new and existing customers can find your page .

56% of customers say that they are more likely to recommend a business or brand after becoming a fan.

3. Set goals: Nothing feels better than crossing a to-do off your list and achieving a goal. Set daily, weekly, and monthly goals. Come up with a cadence for how often you post and what time you post. Also, figure out the type of content to post. Will you be posting articles, photos, videos or all of the above? For example if you have a company blog, you can post the links to your Facebook page. Setting goals will set the pace for your success and achieving smaller goals will keep you motivated and focused.

4. Enlist page administrators: Facebook page maintenance does not need to be restricted to one person. If you have a couple employees or a team get them involved. Having more than one voice contributing to Facebook will make your content and copy more interesting and personal.

5. Create a places page: If your small business has a physical location, use the “Check-In” feature to claim its “Places Page.” Your customers will then be able to “check-in” with their mobile devices, which will automatically post to Facebook, letting all their friends know that they support your business. Best of all, it provides free advertising.

90% of people trust peer recommendation via social media.
6. Create a content calendar: The easiest way to streamline post activity on your business page is to create a simple content calendar. Content moves quickly on Facebook. Figure out when your customers are the most active on Facebook and plan on posting then to increase the chances of your post being seen, liked, and shared. Set aside time weekly to research post ideas and then disperse them throughout the week. You may even want to experiment with having daily themes – overtime you will develop a strategy that works best for you and your target consumer. Have fun and do not be afraid to experiment. Be sure to vary your post type to include video, links, and polls – different types of content will appeal to different people.

7. Email your database: Once your business page is up and running, send an email to your database. Be sure to let them know that liking your page will give them access to special events, promotions, and insider tips and tricks. Promote the exclusivity and how your Facebook page will add value to your customers.

8. Promote your page and posts: Many people create fantastic Facebook business pages and then forget to promote them. Do not make that mistake! Add Facebook links to emails, add like buttons to website, blog or any banners marketing campaigns. You can also promote posts to your friends and friends of friends so get more views and likes.

9. Monitor your success: All Facebook business pages are equipped with an analytics feature called Facebook Insights. Insights is available to page administrators and is an easy way to track fan engagement and post success. It’s important to look at views, Regularly check Insights to see how your page is performing and make adjustments where needed. Two insights that you should pay attention to day-to-day are “Lifetime Likes” and “Lifetime Total Subscriptions.” This will show you if your fan base is converting or not.

10. Bonus Tip: A Facebook business page is a great place to show off your superior customer service skills. Respond to all customer comments in a timely manner and be sure to maintain a positive professional tone. Your Facebook page is an extension of your brand experience so be sure to wow your customers every time.

There is no one size fits all formula for using Facebook for business. Start small, experiment, post regularly, and actively strive to engage with your customer.

Facebook History

May 3, 2013 in Facebook News

Mark Zuckerberg wrote Facemash, the predecessor to Facebook, on October 28, 2003, while attending Harvard as a sophomore. According to The Harvard Crimson, the site was comparable to Hot or Not, and “used photos compiled from the online facebooks of nine houses, placing two next to each other at a time and asking users to choose the ‘hotter’ person”[20][21]
Mark Zuckerberg co-created Facebook in his Harvard dorm room.
To accomplish this, Zuckerberg hacked into the protected areas of Harvard’s computer network and copied the houses’ private dormitory ID images. Harvard at that time did not have a student “facebook” (a directory with photos and basic information), though individual houses had been issuing their own paper facebooks since the mid-1980s. Facemash attracted 450 visitors and 22,000 photo-views in its first four hours online.[20][22]
The site was quickly forwarded to several campus group list-servers, but was shut down a few days later by the Harvard administration. Zuckerberg faced expulsion and was charged by the administration with breach of security, violating copyrights, and violating individual privacy. Ultimately, the charges were dropped.[23] Zuckerberg expanded on this initial project that semester by creating a social study tool ahead of an art history final, by uploading 500 Augustan images to a website, with one image per page along with a comment section.[22] He opened the site up to his classmates, and people started sharing their notes.
The following semester, Zuckerberg began writing code for a new website in January 2004. He was inspired, he said, by an editorial in The Harvard Crimson about the Facemash incident.[24] On February 4, 2004, Zuckerberg launched “Thefacebook”, originally located at thefacebook.com.[25]
Six days after the site launched, three Harvard seniors, Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra, accused Zuckerberg of intentionally misleading them into believing he would help them build a social network called HarvardConnection.com, while he was instead using their ideas to build a competing product.[26] The three complained to the Harvard Crimson, and the newspaper began an investigation. The three later filed a lawsuit against Zuckerberg, subsequently settling.[27] The agreed settlement was for 1.2m shares which were worth $300m at Facebook’s IPO.[28]
Membership was initially restricted to students of Harvard College, and within the first month, more than half the undergraduate population at Harvard was registered on the service.[29] Eduardo Saverin (business aspects), Dustin Moskovitz (programmer), Andrew McCollum (graphic artist), and Chris Hughes soon joined Zuckerberg to help promote the website. In March 2004, Facebook expanded to Stanford, Columbia, and Yale.[30] It soon opened to the other Ivy League schools, Boston University, New York University, MIT, and gradually most universities in Canada and the United States.[31][32]
In mid-2004, entrepreneur Sean Parker, who had been informally advising Zuckerberg, became the company’s president.[33] In June 2004, Facebook moved its base of operations to Palo Alto, California.[30] It received its first investment later that month from PayPal co-founder Peter Thiel.[34] The company dropped The from its name after purchasing the domain name facebook.com in 2005 for $200,000.[35]
Total active users[N 1]
Date Users
(in millions) Days later Monthly growth[N 2]
August 26, 2008 100[36] 1,665 178.38%
April 8, 2009 200[37] 225 13.33%
September 15, 2009 300[38] 160 9.38%
February 5, 2010 400[39] 143 6.99%
July 21, 2010 500[40] 166 4.52%
January 5, 2011 600[41][N 3] 168 3.57%
May 30, 2011 700[42] 145 3.45%
September 22, 2011 800[43] 115 3.73%
April 24, 2012 900[44] 215 1.74%
October 4, 2012 1,000[45] 163 2.04%
March 31, 2013 1,110[6] 178 1.67%
Facebook launched a high-school version in September 2005, which Zuckerberg called the next logical step.[46] At that time, high-school networks required an invitation to join.[47] Facebook later expanded membership eligibility to employees of several companies, including Apple Inc. and Microsoft.[48] Facebook was then opened on September 26, 2006, to everyone of age 13 and older with a valid email address.[49][50]
Late in 2007, Facebook had 100,000 business pages, allowing companies to attract potential customers and tell about themselves. These started as group pages, but a new concept called company pages was planned.[51]
On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion.[52] Microsoft’s purchase included rights to place international ads on Facebook.[53] In October 2008, Facebook announced that it would set up its international headquarters in Dublin, Ireland.[54] In September 2009, Facebook said that it had turned cash-flow positive for the first time.[55] In November 2010, based on SecondMarket Inc., an exchange for shares of privately held companies, Facebook’s value was $41 billion (slightly surpassing eBay’s) and it became the third largest U.S. Web company after Google and Amazon.[56]
Traffic to Facebook increased steadily after 2009. More people visited Facebook than Google for the week ending March 13, 2010.[57]
In March 2011, it was reported that Facebook removes approximately 20,000 profiles from the site every day for various infractions, including spam, inappropriate content and underage use, as part of its efforts to boost cyber security.[58]
In early 2011, Facebook announced plans to move to its new headquarters, the former Sun Microsystems campus in Menlo Park, California.[59][60]
Release of statistics by DoubleClick showed that Facebook reached one trillion page views in the month of June 2011, making it the most visited website of those tracked by DoubleClick.[61]
According to the Nielsen Media Research study, released in December 2011, Facebook is the second most accessed website in the US (behind Google).[62]
In March 2012, Facebook announced App Center, an online mobile store which sells applications that connect to Facebook. The store will be available to iPhone, Android and mobile web users.[63]
Facebook, Inc. held an initial public offering on May 17, 2012, negotiating a share price of $38 apiece, valuing the company at $104 billion, the largest valuation to date for a newly listed public company.[64]
On July 2012, Facebook added a gay marriage icon to its timeline feature.[65]
On August 23, 2012, Facebook released the much anticipated update to its iOS app, version 5.0. The app, which did not receive positive sentiments from its users, was rebuilt from the ground up; the app no longer uses page views which made it slow in the past but now utilizes code that uses native elements of iOS.[66]
On January 15, 2013, Facebook announced their new product Graph Search, which provides users with a “precise answer” rather than a link to an answer by leveraging the data already present on its site.[67] Facebook emphasized that the feature would be “privacy-aware,” returning only results from content already shared with the user.[68]
The company is subject of a lawsuit by Rembrandt Social Media which is also suing AddThis for the use of patents belonging to deceased Dutch Programmer Joannes Jozef Everardus van Der Meer which involve the “Like” button.[69]
On April 3, 2013, Facebook unveiled Home, a user interface layer for Android devices offering heavy integration with the service, for an initial release on April 12, 2013. HTC also announced a new smartphone with Home pre-loaded, the HTC First.[70]
On April 15th, 2013 Facebook teamed up the Attorneys General, announcing it’s alliance with the National Association of Attorneys General to help provide teens and parents more information on tools that can help manage profiles on Facebook. The partnership between Facebook and the Attorneys General will take place in 19 states. [71]
On April 19th, 2013 Facebook officially updated their logo. Facebook’s new logo no longer includes the faint blue line at the bottom of their “F” icon. The letter is also pulled closer to the edge of the box.[72]
Initial public offering
Main article: Facebook IPO
An electronic billboard on the Thomson Reuters building welcomes Facebook to the Nasdaq.
Facebook filed their S1 document with the Securities and Exchange Commission (SEC) on February 1, 2012. The company filed for a US$5 billion initial public offering (IPO), making it one of the biggest in tech history and the biggest in Internet history.[73] Facebook valued its stock at $38 a share, pricing the company at $104 billion, the largest valuation to date for a newly public company.[74] The IPO raised $16 billion, making it the third largest in U.S. history.[75][76] The shares began to be traded on May 18, and though the stock struggled to stay above the IPO price for most of the day, it set a new record for trading volume of an IPO, 460 million shares.[77] The first day of trading was marred by numerous technical glitches that prevented orders from going through.[78] Only the aforementioned technical glitches and artificial support from underwriters prevented the stock price from falling below the IPO price on the first day of trading.[79]
Later, it was revealed that Facebook’s lead underwriters, Morgan Stanley (MS), JP Morgan (JPM), and Goldman Sachs (GS) all cut their earnings forecasts for the company in the middle of the IPO roadshow.[80] The stock continued its freefall in subsequent days, closing at 34.03 on May 21 and 31.00 on May 22. A ‘circuit breaker’ was used in an attempt to slow down the decline in the stock price.[81] Securities and Exchange Commission Chairman Mary Schapiro and Financial Industry Regulatory Authority (FINRA) Chairman Rick Ketchum called for a review of the circumstances surrounding its troubled initial public offering.[82]
Facebooks’ IPO is now under investigation and has been compared to pump and dump schemes.[78][80][82][83] In the meantime, a class-action lawsuit is in the works due to the trading glitches, which led to botched orders.[84][85] Apparently, the glitches prevented a number of investors from selling the stock during the first day of trading while the stock price was falling – forcing them to incur bigger losses when their trades finally went through.
Additional lawsuits have been filed due to allegations that an underwriter for Morgan Stanley selectively revealed adjusted earnings estimates to preferred clients. The remaining underwriters (MS, JPM, GS) and Facebook’s CEO and board are also facing litigation.[86] It is believed that adjustments to earnings estimates were communicated to the underwriters by a Facebook financial officer, who in turn used the information to cash out on their positions while leaving the general public with overpriced shares.[87]
By the end of May 2012, the stock lost over a quarter of its starting value, which led to the Wall Street Journal calling the IPO a “fiasco.”[88]

Hello world!

May 3, 2013 in Facebook News

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